LeiLani Cosmetics Affiliate Resource Hub
Official LeiLani Affiliate Program · Questions? [email protected]
Active Campaign
LeiLani Cosmetics

LeiLani Cosmetics
Affiliate Resource Hub

Beauty with purpose, without compromise. Everything you need to create honest, on-brand content for LeiLani Cosmetics — approved assets, key messaging, and the compliance rules that keep clean-beauty claims safe.

Our message Content ideas The story Identity & branding Photography & imagery Brand footage Hashtags & mentions Do's & don'ts FTC & cosmetic compliance FAQ Contact

Affiliate Resource Hub

This is your go-to for everything you need to create on-brand, compliant content for LeiLani Cosmetics. Approved assets, key messaging, hashtags, compliance rules, and creative direction — all in one place.

Bookmark this page and check back before every post.

Before You Post
✓ Review the Do's & Don'ts — especially the rules around health and skin-condition claims
✓ Grab your hashtags — required tags must be on every post
✓ Read the FTC & Cosmetic Compliance rules for your platform
✓ Download the logo and product photography you plan to use
✓ Read Our Message so you know what the brand is about

Questions? Scroll to the bottom for support contact info.

Your creator brief is your playbook

Every confirmed affiliate receives a Creator Brief with campaign-specific instructions — what to create, when to post, whether approval is required, and how to submit. Each activation is different, so always follow your brief first.

This page is your shared resource library. Use it alongside your brief to grab approved assets, hashtags, messaging, and compliance guidelines that apply to everyone on this campaign.

Applied & confirmed
Creator Brief received
Create, post & submit per your brief

Don't have your brief yet? Reach out to your campaign manager.

Our Message

What this brand is about

This is what we stand for and what we're putting into the world. Let it inform your content — don't repeat it, feel it.

Our Message
Beauty should never come at the cost of your health. LeiLani is skin-first, flawless second — plant-based, paramedical-grade formulas made for real, reactive, changing skin.

The vibe

Warm, natural light. Real skin — texture, redness, and all — not retouched perfection. Think golden hour on a balcony, a bathroom mirror after washing your face, someone testing a shade against their actual skin tone outdoors. Nothing clinical, nothing over-glammed.

This is island-inspired, plant-based beauty that feels like self-care, not a sales pitch. If it looks like a beauty ad, it's wrong. If it looks like someone's actual morning routine, it's right.

You're the creative. We're giving you the message and the mood — how you bring it to life is up to you.

Inspiration

Content ideas by audience

LeiLani resonates most with a specific set of audiences. Lean into whichever one matches your own following — the content will feel more honest, and it'll perform better.

01

Clean Beauty & Product Performance

Show the product actually working — wear test, swatch, "what's really in it" breakdowns. This audience wants proof, not just pretty packaging.

02

Sensitive Skin & Wellness

Talk about how it feels on reactive skin — rosacea, eczema, acne-prone. Share your own experience, not a promise about anyone else's condition.

03

Hormone Health & Non-Toxic Living

Frame it as one swap in a broader non-toxic routine — why you started reading ingredient labels, what "endocrine disruptor" actually means to you.

04

Fitness & Active Lifestyle

Sweat-proof, water-resistant wear — gym-to-street, beach day, post-workout glow. Show it holding up, not just going on.

05

Mom & Family Health

Pregnancy-safe, non-toxic routines, teaching kids about ingredient labels — the "what I switched to and why" angle.

06

Paramedical & Corrective Skincare

Post-procedure, scarring, or medically sensitive skin content — only ever from your own lived experience, and only with extra care around Compliance below.

Do not target with diet or weight-loss framing. This brand is a clean-beauty and skin-health brand — not a weight-loss or diet product. Standard FTC guardrails apply on every post: no medical, curative, or weight-loss claims. See Compliance for the full prohibited-claims list.

Background

The story

Know what you're talking about so your content sounds informed, not scripted.

LeiLani logo

LeiLani Cosmetics

Founded by LeiLani, a formulator with over three decades of experience in paramedical and corrective makeup, LeiLani was built to do more than beautify. Working alongside dermatologists and plastic surgeons, LeiLani developed plant-based, skincare-infused complexion products designed to support real skin — through acne, rosacea, eczema, hormonal shifts, and recovery from medical treatment — without a single toxic shortcut.

Every formula is vegan, gluten-free, cruelty-free, and free of parabens and endocrine-disrupting preservatives. Your content should speak to people who want their makeup to work with their skin, not against it — clean-beauty shoppers, sensitive-skin sufferers, and anyone navigating hormone health or non-toxic living.

30+
Years in paramedical makeup
15K+
Customers trusted
100%
Vegan & plant-based
Official Website & Social Accounts
Get familiar with the official presence before you post. These are the accounts to follow, tag, and reference in your content.
Identity & Branding

Logo & official assets

The approved logo mark. Use it only as provided — do not alter, recolor, distort, or add effects.

LeiLani logo
Primary Logo — LeiLani
PNG · Transparent · 2000×1357
↓ Download

This is the only lockup provided at this time — it's designed to sit on dark or colored backgrounds. If you need a version for light backgrounds, or an icon-only mark, request one from your campaign manager.

Photography & Imagery

Approved photography

Official product and lifestyle photography pulled from the LeiLani catalog. Use as reference or directly in your content.

LeiLani complexion product detail
Complexion Product Detail
PNG · Official product photography
↓ Download
LeiLani lifestyle application shot
Lifestyle Application Shot
JPG · Official brand photography
↓ Download
LeiLani brand lifestyle
Brand Lifestyle
JPG · Official brand photography
↓ Download
LeiLani product flat lay
Product Flat Lay
PNG · Official product photography
↓ Download

Pulled from the official LeiLani catalog. For full-resolution originals or additional angles, ask your campaign manager.

Video & Footage

Brand footage

Official footage cleared for use in Reels, TikToks, and YouTube content.

Hero Footage — Island Lifestyle
MOV
↓ Download

More raw footage drops as campaigns go live — check your Creator Brief or ask your campaign manager for the latest clips.

Hashtags & Mentions

Tags, hashtags & mentions

Copy and paste. Required tags must be included on every post. Your Creator Brief will specify which platforms to post on — use the tags that apply to that platform.

Required Hashtags — Use on every post
#ad ⎘ #SweetLeiLaniPartner⎘ #SweetLeiLani⎘
Recommended Hashtags — Use where relevant
#CleanBeauty⎘ #NonToxicBeauty⎘ #PlantBasedBeauty⎘ #SkinFirst⎘
Banned Hashtags — Never use
#detox⎘ #antiaging⎘
Official Mentions — Tag or collaborate with these accounts

Tag, mention, or use the collaboration/partnership feature with these official accounts when posting. Only tag accounts on the platform you're posting to.

Instagram
@sweetleilanicosmetics
TikTok
@sweetleilanicosmetics
Content Guidelines

Do's & don'ts

Follow these rules on every piece of content. Non-compliance may result in content removal or program termination.

Your content may be amplified

Content you create as part of this campaign may be boosted, repurposed, or used in paid media by the brand or our team. That means your content must be 100% clear of any third-party trademarks, copyrighted material, or intellectual property you don't have rights to.

This includes logos, brand names, signage, music, sound effects, artwork, and any other visible or audible content owned by someone else. If it's not from the approved assets on this page or something you personally created, don't include it.

Why this matters: Paid media with third-party IP can result in ad rejection, legal action, and campaign removal. Keep your content clean so we can amplify it.

✓ Do
  • Share your genuine personal experience with the product
  • Use only approved photography and logo from this page, or content you personally created
  • Include required hashtags and FTC disclosure
  • Tag @sweetleilanicosmetics
  • Talk about how it feels on your skin — texture, wear, ingredients
  • Mention the verified facts: vegan, plant-based, non-toxic, cruelty-free
  • Keep content warm, real, and unfiltered — not overly glam
✗ Don't
  • Claim the product treats, cures, heals, or prevents any medical condition (acne, eczema, rosacea, hormonal skin issues, post-surgical scarring, etc.)
  • Make unapproved SPF, "dermatologist recommended," or medical-professional claims unless it's specifically written into your brief
  • Mention competing brands, properties, or products by name
  • Use any music, sounds, or audio you don't have rights to — including trending sounds
  • Alter, recolor, distort, or add effects to the logo
  • Post content that is off-brand or not family-safe
  • Use AI-generated faces or deepfake-style content
Compliance

FTC & disclosure requirements

Federal law requires clear disclosure on all sponsored content. These rules are non-negotiable — and they protect you as much as us.

The Basics — Know These Cold
Free stuff counts as pay

Free product, gifted items, and affiliate commissions all count as a "material connection." If you received anything of value, you must disclose.

Placement matters

Disclosure goes in the first two lines of your caption — before the "more" cutoff. Not at the end. Not buried in hashtags. In video, say it out loud early on.

The stakes are real

FTC penalties can exceed $50,000 per violation — and both the creator and the brand can be held liable. One skipped disclosure puts everyone at risk.

✓ Words That Count
#ad Sponsored Paid partnership Sponsored by LeiLani Gifted
✗ Words That Don't
#sp #spon #collab ambassador partner "thanks for the goodies"

Cosmetic vs. drug claims — know the line

LeiLani formulates with medical-grade insight, but as an affiliate, the words you use matter legally. The FDA treats certain claims as drug claims, not cosmetic claims — even when you mean them casually.

  • Avoid "treats," "cures," "heals," or "prevents" any skin condition — acne, eczema, rosacea, hormonal breakouts, or scarring
  • Avoid implying it changes body structure or function — e.g. "balances your hormones" or "repairs your skin barrier"
  • SPF and sun-protection claims must match exactly what's on the product label — don't round up or generalize
  • "Non-toxic," "clean," and "plant-based" are fine — they describe the formulation, not a medical outcome
  • If in doubt, describe your own experience ("my skin felt calmer") instead of a general claim ("this heals rosacea")

When your content sounds like a testimonial, not a diagnosis, you're on the right side of this line.

Support

Frequently asked questions

Common questions about the product, program, and content requirements.

Do I need to disclose that my post is sponsored?
Yes — always. FTC guidelines require clear and conspicuous disclosure on all paid or gifted posts. Include #ad in your caption (not in comments, not buried in hashtags). See the Compliance section above for platform-specific requirements.
Can I say the product helped my skin condition?
Share your own experience in your own words — "my rosacea felt less irritated" is a personal observation. Just don't frame it as a general medical claim like "this heals rosacea." See Compliance above for the full rundown on cosmetic vs. drug claims.
Can I use the official product photography, or does everything need to be my own content?
Either works. The photography in the Assets section above is cleared for use as-is. If you're creating your own footage, just keep it free of third-party logos, music, and other IP you don't have rights to.
Can I use trending audio or music in my content?
Only audio explicitly cleared by the campaign team. Do not use copyrighted music, even trending sounds, unless it's been approved for this specific campaign.
What if a follower asks whether it's safe for pregnancy, a medical condition, or a specific skin issue?
Don't answer medical questions yourself. Point them to sweetleilani.com or [email protected] so the brand team can respond directly.
Can I repurpose my content across multiple platforms?
Yes, in most cases. Just make sure each version meets that platform's specific disclosure and format requirements. Check the Compliance section above and your Creator Brief for details.
Contact

Need help?

Reach out with asset requests, content questions, or approval needs.

Campaign Manager
Sherry
Email
[email protected]
Response Time
Within 1–2 business days

© 2026 LeiLani Cosmetics. All rights reserved.
This page is the official affiliate resource hub for LeiLani Cosmetics (sweetleilani.com). Participation in this program is subject to the Affiliate Terms & Conditions provided in your Creator Brief.
Assets on this page are proprietary and licensed exclusively for approved affiliate use.